Harris Group has appointed Andrew Dickinson as Marketing Director as the group accelerates its expansion across multiple transport sectors, with the promotion seeing him join the senior leadership team at a significant moment for the business.

The announcement follows the recent appointment of Brian Patterson as Chief Executive Officer and Denise Harris assuming the role of Executive Chairperson, signalling a new chapter in the group’s development.

A Proven Track Record

Dickinson brings more than two decades of automotive marketing experience to the role, having worked across multiple sectors of the industry and supported over 25 automotive manufacturers spanning premium passenger car and commercial vehicle brands.

During his time as Head of Marketing at Harris Group, he played a central role in raising the profile of the group’s vehicle brands, supporting dealer network growth and delivering a series of high-profile commercial initiatives.

Most recently, he led the marketing and event strategy for both the MAXUS Dealer Conference and the CV Show, two activations widely recognised as significantly elevating Harris Group’s profile across the sector.

Expanding Remit

In his new role, Dickinson will continue to oversee marketing strategy across the group’s vehicle brands including MAXUS light commercials, HIGER buses and coaches, and Isuzu pickups and light commercials in Ireland, while taking on a broader strategic remit to support future growth initiatives across the group.

“We’re building real traction across multiple markets, growing our dealer network and pushing the profile of the business to new levels. I’m excited to work with the team to keep driving that momentum forward and help shape the next phase of growth for Harris Group.” Andrew Dickinson, Marketing Director, Harris Group

Leadership Confidence

Chief Executive Brian Patterson praised the impact Dickinson had already made on the business.

“Andrew has made a significant impact in a short space of time, strengthening the profile of our brands and Harris Group as a whole. He brings a clear strategic focus, strong commercial understanding and a proven ability to deliver results across multiple areas of the business.” Brian Patterson, Chief Executive Officer, Harris Group

Patterson added that the success of the MAXUS Dealer Conference and CV Show activity reflected both the group’s ambition and Dickinson’s ability to deliver on it.

“His appointment reveals the confidence we have in his ability to help drive the next stage of growth for Harris Group.” Brian Patterson, Chief Executive Officer, Harris Group