Put Your Vehicles Directly in Front of Commercial Fleet Operators
Targeted dealer marketing built around your sales territory. Logistics & Transport Network helps commercial vehicle dealerships promote specific vehicles, stock, finance offers and fleet propositions directly to relevant businesses and commercial vehicle operators.
Discuss Your Sales Territory See How It WorksGeographic targeting. Operator intelligence. Managed campaigns. LTN exposure.
Reach Commercial Vehicle Operators in Your Area
Our commercial vehicle operator data can be segmented geographically and by operator profile, allowing campaigns to be aligned with your dealership territory and the type of vehicle or proposition being promoted.
A Connected Dealer Marketing Programme
Campaign activity can combine direct operator outreach, an ongoing presence within Logistics & Transport Network and social promotion, creating multiple opportunities for potential customers to encounter your dealership and vehicle proposition.
Targeted Fleet Operator Email Campaigns
Dedicated email campaigns promoting your chosen vehicle, offer or dealership proposition directly to commercial vehicle and fleet operators.
- Campaign creation
- Geographic audience targeting
- Commercial operator segmentation
- Campaign distribution
- Engagement reporting
Your Dealer Profile on LTN
Establish an ongoing presence within Logistics & Transport Network where commercial operators can discover your dealership and current commercial vehicle offering.
- Dealership information
- Commercial vehicle ranges
- Current promotions
- Vehicle launches and stock
- Direct enquiry routes
LinkedIn Fleet Promotion
Extend selected dealer campaigns into the wider Logistics & Transport Network professional audience through supporting LinkedIn promotion.
- New model launches
- Vehicle availability
- Fleet offers
- Dealership news
- Commercial vehicle promotions
One campaign. Multiple routes to market.
When you have a particular vehicle, stock position or fleet proposition you want to push, LTN provides an additional route to put it directly in front of relevant commercial operators.
How Your Campaign Works
We manage the process from initial campaign creation and audience targeting through to promotion and reporting, keeping the workload required from your dealership team to a minimum.
You Provide the Vehicle or Offer
Send us the vehicle, promotion, finance offer or commercial proposition you want to put in front of operators.
We Identify the Audience
We build the audience around your agreed sales territory and the commercial operator market relevant to the campaign.
We Create the Promotion
Our team develops the campaign messaging and presentation around the vehicle and commercial proposition.
We Distribute the Campaign
Your promotion is placed directly in front of the selected commercial vehicle and fleet operator audience.
We Extend the Exposure
Campaigns can be supported through your LTN dealer profile and Logistics & Transport Network’s LinkedIn presence.
You Receive the Results
Campaign reporting provides visibility of audience engagement following the promotional activity.
Built Around Your Dealership Territory
Commercial vehicle dealerships operate within defined markets. Our approach is designed around that reality.
Rather than promoting your vehicles nationally to businesses outside your practical sales area, campaigns can be structured around the regions, counties, towns or postcode areas that matter to your dealership.
Your Territory. Your Audience.
Promote the Vehicles You Need to Sell
The service is designed to move with your commercial priorities. Each campaign can focus on the vehicles, stock or propositions most important to your dealership at that point in time.
Marketing Built Around the Businesses Operating Britain’s Fleets
Logistics & Transport Network works with extensive commercial vehicle operator data covering businesses operating HGVs, vans and wider commercial fleets across the UK.
This allows us to develop geographically targeted audiences around dealership territories and specific campaign objectives. Rather than simply purchasing general advertising space, dealerships gain access to a marketing channel developed specifically around the commercial vehicle market.
Passenger Cars & Company Fleet Campaigns
The same approach can also support dealerships wishing to promote passenger cars and company vehicle propositions.
Campaign audiences can be developed around business owners, company directors, fleet managers and other relevant corporate decision-makers, enabling dealer groups operating both commercial vehicle and passenger car franchises to use the service across different parts of their business.
Have a Vehicle or Offer You Want to Promote?
Tell us your dealership location or sales territory and the type of vehicle you want to promote. We can identify the relevant audience and show you how an LTN dealer campaign could work.
Discuss Your Campaign